ABOUT US

Learn more about what makes us unique

Founded in 2021, Africa Distribution Group (ADG) is an independent distributor of alcoholic beverages in Africa.

Thanks to its aggressive marketing strategies, industry expertise and extensive network, the company today is emerging to become the fastest growing distributor of spirits and wines.

With strong market penetration in the duty-free wholesale and retail sector, ADG serves customers across Africa with a selection of the world’s best brands.

ADG works hand-in-hand with the Group’s network of duty-free and national outlets to create significant values from different customer profiles in the duty-free / diplomatic / NGO segment and the retail segment of travel.

Our Vision

Be the benchmark beverage alcohol leader within an efficient, profitable, modern and socially responsible organization.

The ADG works hand in hand with the Group’s network of Duty Free and Domestic outlets to create significant values ​​from different customer profiles in the Duty Free / Diplomatic / NGO segment and the Retail segment of travel.

Our Values

What truly defines us best.

01

Leadership

We are oriented towards the well-being of our team. Human capital is most important for our longevity. We focus on people to make life easy for them at work and at home.

02

Professionalism

Our team strives to always understand customers' needs and offer them the right product from our wide range of products.

03

Team spirit

Listening and mutual respect make our diversity amazing. An internal collaboration for the training of people and the growth of the company for a constant synergy between all the stakeholders.